The Tata Motors Group global sales, comprising of Tata, Tata Daewoo and Hispano Carrocera range of commercial vehicles, Tata passenger vehicles along with distributed brands in India, and Jaguar and Land Rover, were 86,705 nos. in Oct’ 10, a growth of 18% over Oct’09. Cumulative sales for the fiscal (April ‘10 – OCT ‘10) are 598,639 higher by 44% compared to the corresponding period in ‘09-10.
Sales of all commercial vehicles were 40,750 nos. in Oct’10, a growth of 20%. Cumulative sales for the fiscal are 274,323 nos., a growth of 52%.
Sales of all passenger vehicles were 45,955 nos. in Oct’10, a growth of 17%. Cumulative sales for the fiscal are 324,316 nos., a growth of 39%.
Tata passenger vehicle sales, including those distributed, were 27,110 nos. for the month, a growth of 20%. Cumulative sales for the fiscal are 193,184 nos., a growth of 41%.
A2 segment: 77,502 (previous highest 68,921 units in Sep10)
A3 segment: 11,621 (previous highest 10,883 units in May10)
C segment: 15,379 (previous highest 14,157 units in Aug10)
In the domestic market, the company registered a rise of 32.41 % at 32,491 units compared to 24,538 units in the year-ago period, it added.
Total sales of M&M utility vehicles, including Scorpio, Xylo, Bolero and Pick-Ups, stood at 15,908 units, as against sales of 13,114 units in Oct’ ‘09, up 21.31%.
The company said sales of three-wheeler Gio and Maxximo mini-trucks during OCT jumped by 30.96 % to 5,410 units from 4,131 units during the same month last year.
Light commercial vehicle sales from Mahindra Navistar Automotives Ltd during the month, however, stood at 817 units, as against 841 units in the same month a year ago, a fall of 2.85 %.
M&M's exports during the month jumped over two-fold to 2,004 units, as against 882 units during OCT ‘09.
Commenting on the record sales, Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, “This record of over half –a-million sales in a single month created by the company is extremely encouraging as it clearly demonstrates the confidence our customers have in our brands. Sales of over five lakh units in a month with a 42.7 % growth over the large base of the previous year is a testimony to the winning strategy that we have been following over the past few years. A refreshed product range coupled with innovative branding and marketing initiatives – particularly revolving around the Commonwealth Games Delhi ‘10 - can duly be attributed to this success.
“FY’ 2011 has been a magnificent run for Hero Honda as we have been consistently scaling new heights. The company has been on a record sales run of over four lakh units each month since May, capping it off with the 5-lakh plus mark in OCT. Going forward, we are hopeful of continuing the momentum by staying true to the same winning strategy.”
The last six months have witnessed 6 new launches from Hero Honda comprising a mix of new models, variants and refreshes. Earlier this financial year, the refreshed models of Glamour and Glamour FI were introduced to strengthen company’s leadership in the deluxe segment. Besides the launch of the new Super Splendor and Hunk, the festive season also witnessed the launch of a new bike from Hero Honda, the Splendor Pro.
Splendor Pro has brought in the biggest-ever change in Splendor since its launch. It comes with APDV engine with Advanced Pro-Series Digital Variable Ignition System. Yet another attraction has been the launch of Passion Pro Commonwealth Games Limited Edition. The bike was designed as a collector’s item in order to celebrate Hero Honda’s association with the Commonwealth Games Delhi ‘10 and spread the flavor of games amongst the sports-loving youth.